Articles
Plain-language field writing for EHS, PSM, and pipeline safety consulting firms.
By Nathan Hammer, founder of SHIFT7. 18 years in EHS, process safety, and pipeline safety.
- Authentic beats perfect: show the work, not the service list.
A polished site with a list of services looks like every other firm's, so show the real work, the value you added beyond the scope, and the people who did it.
- What your referrals actually see when they look up your firm.
A referral checks your website before they call, and a page that lists services instead of results gives them a reason to move on.
- The 51.9% problem: why referred firms get ruled out before the call.
In a Hinge Research survey, 51.9% of firms had ruled out a referred firm before ever speaking with it, and the top reasons are about what the firm says, not what it does.
- Your tools are stuck in the 90s. Your consulting is not.
Safety consulting firms deliver modern work on matrices, workbooks, and email threads, and the gap costs them hours they cannot bill.
- What we can build inside the Microsoft 365 you already pay for.
Registers, trackers, reports, and dashboards can live inside the Microsoft 365 or Google Workspace your firm already runs, and your firm owns them.
- The $5,000 question: what one workflow costs you in unbilled hours.
A simple way to price the admin inside one recurring workflow, and to check whether a $5,000 Automation Sprint pays for itself.
- A field guide to your next PHMSA, EPA, OSHA, or FERC change, without the legal fog.
A plain process for catching agency updates first, checking them against your clients, and making the call, while leaving legal questions to counsel.