The account you do not call is the bid you do not win.
Delivery fills the week. Quiet clients and warm prospects wait until someone else calls. Radar is the Monday list: who to contact, why this week, and a draft you edit and send.
$79 a month for the firm
The problems
1. Billable work crowds out the call. The book does not grow by itself.
2. Quiet clients and warm prospects get forgotten. Silence is not a renewal or a first meeting.
3. An agency update, a project announcement, or a permit is a reason to bid only if you know who it hits.
What you get back
- A Monday list of clients and prospects worth a call.
- A reason on the row: regulatory update, project announcement, or permit. Not a generic checkup.
- Full RegTrax matched to the book, beyond the free 14-day feed, plus Trending and Permits signals.
- One Outreach list: draft client-ready notices from matched deadlines and updates, copy to email, and send yourself. Nothing goes out that you did not send.
- A cheap way to protect and grow the book. $79 a month for the firm. Month to month. The next scope is the return.
How Radar helps
One product. Same habit: who to contact, why, draft you send. Worth a call. Worth a post.
Outreach
One place to draft client-ready notices from matched deadlines and updates.
- One Outreach list (not separate Briefs and Updates products)
- Draft from matched deadlines and regulatory updates
- Copy to email, edit, and send yourself
- SHIFT7 never sends anything for you
Not: auto-send. Not a second SKU.
Clients and prospects
The Monday list across the book you already serve and the leads you are chasing.
- Book: active clients you already serve
- Prospects: pre-book leads (company, contact, why, next step). Promote to Book when won
- This Week: who is due for contact, and why the timing is right
- Regulation labels (what the facility is under) stay separate from Work labels (what your firm sells or does)
Not: a newsletter blast. Not auto-send.
RegTrax in Radar
Full regulatory history matched to the book, so the call has a reason beyond the free 14-day feed.
- Free RegTrax (standalone): last 14 days from PHMSA, EPA, OSHA, and FERC at RegTrax
- Radar includes full RegTrax matched to the book
- Worth a call / Worth a post when an update hits someone you serve
- Same Outreach habit: draft, copy to email, you send
Not: project announcements (Trending). Not permit filings (Permits).
Trending
Industrial and energy project announcement signals so you know who is worth a call or a post.
- Plants, pipelines, LNG, power, and construction announcements
- Sorted for outreach: Worth a call / Worth a post
- Refreshed daily from public project announcements
- Matched to what each client or prospect is under
- Separate from RegTrax (rules) and Permits (filings)
Not: a regulatory tracker. Not a permit status board. Not 112 / SPCC delivery.
Permits
Permit applications and status that signal new or changing industrial work worth a call or a post.
- Sources include EPA, NEPA, FERC, TCEQ, Oklahoma DEQ, Louisiana DEQ, and other major industrial states
- Focus: plants, pipelines, LNG, construction
- Same Worth a call / Worth a post pattern as Trending
- Matched to what each client or prospect is under
- Separate from RegTrax (rules) and Trending (announcements)
Not: 112 / SPCC as a Radar module. SPCC product work is on hold.